River Action strives to foster the environmental, economic, and cultural vitality of the Mississippi River and its riverfront in the Quad City region.
Our vision realized by:
- Collaborating and partnering with people who appreciate and understand the importance of the Mississippi River and its place within the Quad Cities region.
- Advocating for the protection and enjoyment of the Mississippi River for people within the Quad Cities region.
- Developing and presenting programs, activities and projects that positively impact the people of the Quad Cities region and provide opportunities to enjoy the Mississippi River.
- Educating people in the Quad Cities region about the history, environmental impact and uniqueness of the Mississippi River.
- Respecting the natural beauty and magnificence of the Mississippi River and recognizing those people who share this respect within the Quad Cities region.
Our strategic plan
- Establish a communications and branding policy to provide information about River Action activities, programs and events to various audiences.
- Implement a marketing and branding plan through the marketing committee.
- Review/update website, Facebook page and other social media outlets and explore ways in which social media can be used to enhance awareness and promotion of River Action programs.
- Create and provide quarterly status reports on River Action activities for funders and other interested parties.
- Review current programs, activities and events to determine value relative to the organization's mission.
- Collect and analyze data on attendance, revenue, expenses and staff/volunteer time for producing each program, activity or event.
- Expand collaborative relationships with educational institutions and community groups with an emphasis on outreach to all educational levels and with the intent of engaging people of all ages.
- Continue efforts to expand funding in support of organizational functions.
- Implement methods for expanding corporate/business support.
- Monitor information sources for potential federal, state and local funding opportunities.
- Examine organizational characteristics to address long term physical and productivity needs.
- Review office space needs, layout, technology and location.
- Develop succession plan for replacing Executive Director.
Board of Directors
Joe Chambers, President
Kirk Whalen, Vice President
Tracy Dvorak, Secretary/Treasurer
Norm Moline, Ph.D.